As we’ve all heard by now, Content is King. Or is it?
Over the years there have been rumors in the marketing world of content not being the King it once was. Some even claim that content is not even an issue any longer.
Frankly, this is a load of hooey. Content is more important than ever. Content will always be king because without content and having something to say, share, teach or otherwise value as communication, there’s no point in the communication to begin with.
And if there’s no point in communicating, the web becomes useless – and that’s not going to happen any time soon.
In the Content Marketing Training section of this site we will cover the various aspects of marketing with content including…
- Content creation strategies
- Editorial calendars
- Keyword research
- Audience segmentation and persona targeting
- Photographic content
- Video content
- Infographics
- And more…
Content is crucial to your online and offline marketing for a variety reasons. For one, it allows you to share valuable information with those who are considering your products or services. If your content is timely, interesting and informative, and provides value, those people seeking your products or services will understand you are more likely to be a better choice for them over a less informed business.
Using content the right way can also position you as being up-to-date and current in your business. Many businesses owners claim to have been in business for many years, but do nothing to show or indicate that they have advanced with the times.
While some types of businesses having changed over the years, like some hand-carved or hand-crafted products, not advancing with the times might create the impression that your business is slower, less capable, more costly because you aren’t using technology effectively, and more. Content helps you avoid this perception.
Ultimately, content helps you focus specific marketing messages to specific niches of your market. You may sell to different types and ages of people in different types of situations. Many businesses lose customers because they use one generic message for all prospects. Having different content for each niche of your market makes your sales message much more impactful and effective.
We’ll get into more details in the actual training materials. Sign up today for your free membership to get access to a wide variety of info on content marketing.